Brand & Identity Writing
Communicating a brand's voice is a dynamic process. It is a collaboration between strategic goals, organizational values, and the written format. I enjoy listening closely, planning carefully, and then weaving all three together into a compelling product.
Helix Ads
I am a central strategic and creative lead for Helix Bar Review’s marketing and messaging. As a relative newcomer in its fourth year, Helix occupies a unique position as an online education-technology platform entering a market with legacy providers that benefit from deep institutional ties.
Helix NextGen
Campaign: Helix 2024 | November 2024
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Helix Webpages
Hear from Helix students about their experiences with our suite of superior bar review resources.
Helix Bar Review
Active learning methods, personalized control of your bar prep journey, and expert support throughout – master the skills to pass the NextGen Uniform Bar Exam with Helix.
Helix UBE
Helix is the new standard in comprehensive bar review. With innovative learning methods, an expertly optimized curriculum, and unparalleled personal support, Helix UBE is your partner in bar success.
Video Writing
The NextGen UBE is coming. Follow the leader: step into the future of bar prep with Helix.
Total Preparation with Helix Bar Review
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Follow Helix into the Future of Bar Prep
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Organizational Storytelling
I took initiative to construct messaging architecture for Helix so we can better focus our efforts and relay our unique offerings – personal relationships, greater value, innovative curriculums – to our audiences of law students, law school administrators, and law firms. I have developed comprehensive creative in line with this messaging: emails, social, advertising, blogs, and website.
Week in Review
The Week in Review exists for the dual purpose of keeping Athena employees appraised of relevant industry issues and raising Athena's profile for recruitment and business development purposes. Each week, I select 7 news stories - 3 for extended summary and 4 for a top-line overview. I have delivered 75+ Week in Reviews, and I have had both the opportunity to develop young writers who support this project as well as work independently
Social Media Samples
Whether one-offs or months-long campaigns, I have an expertise in email marketing. Campaign planning and scheduling, coordinating between departments, drafting emails that communicate clearly with effective CTAs, and reviewing metrics while A/B testing for constant improvement are all part of my process.
